Release: 2021/02/10
Kubota Invests in ListenField, a Provider of Farm Management Support Services and Precision Agriculture Technology
Kubota Corporation (Headquarters: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter, "Kubota") announced today that it has invested in ListenField (Headquarters: Nakamura-ku, Nagoya, Japan; Chief Executive Officer: Rassarin Chinnachodteeranun, PhD), a startup that develops farm management support services for farmers in Thailand and other countries.
In 2019, with the aim of promoting open innovation through partnerships with external organizations, Kubota established its first Innovation Center in Japan. The company’s recent investments in startups have enabled Kubota to deepen its knowledge of advanced agritech, ecotechnology, and new business models, thereby accelerating development of innovative business solutions in the agriculture and water environment sectors.
ListenField, in which Kubota has recently taken an equity stake, offers private farmers and agricultural corporations farm management support services that can be accessed via smartphones and other mobile devices. ListenField uses its proprietary platform to provide a wide range of services related to farm management, including data browsing of weather and soil conditions, and a chat tool for exchanging information with other farmers. The company has already acquired many users in Thailand through ListenField Thailand.

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