OUR MISSION

Transforming Agriculture for
The Benefit of All Stakeholders

Humanity needs a new agricultural revolution.
We’re here to make it happen.

The projected rise in population, the acceleration of the environmental crisis and the need to lift billions of people out of poverty will require a transformation of agriculture systems so that they become more inclusive, sustainable, profitable, and nourishing.

At ListenField, we believe that improving the efficiency of agricultural operations is a cornerstone of the next agricultural revolution, and technology is the most powerful enabler we have at our disposal.

For Businesses and Cooperatives

Modern farming is complex and increasingly unpredictable. Agriculture companies have to deal with an array of rising challenges from coping with climate change, soil erosion and biodiversity loss, to satisfying consumers’ changing tastes and expectations, meeting the rising demand for more food of higher quality, and building resilience against global economic dynamics.

Ensuring the efficiency of agriculture operations allows to lower risks, increase product quality and stabilizes the outcome, a necessity for agribusinesses to stay relevant and competitive in this changing ecosystem.

For Farmers and Communities

Worldwide farmers and farming communities are subject to low incomes, instability, and rough working conditions. This is especially true for smallholders farmers in developing countries who suffer most from precarious living conditions.

The use of technology to raise the efficiency of farming is a unique opportunity for farmers and their communities to build more capacity, save time on tedious practices, raise income, and gain in life quality.

For The Planet & The Future


The stress that the agriculture system is putting on the planet is unprecedented and rapidly increasing. Considering that the agriculture industry is one of the biggest sources of greenhouse gas emissions, that roughly one-third of all food is wasted before it is consumed by people, and water and land resources are becoming scarce, the system needs a significant revamp.

The future needs agriculture practices that are more efficient in the use of land and resources, less wasteful, and pollutant, and more nutritious.

Our Story

2021

In 2021, ListenField received investment from Kubota to expand the impact of their work to more farmers, communities and corporations.

Today, ListenField is a growing and multicultural team of 20 people, with operations in 5 countries, and more than 30,000 farmers using the technology.

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2020

In 2020 its API became part of the Japanese Government’s “agricultural reform policy”.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2019

Two years later, ListenField received the UNDP Low Carbon Award, proving the environmental benefits of machine vision applied for the purpose of precision agriculture. This year, Listenfield also received investment.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2017

In 2017, they co-founded ListenField, to take their work outside of the academic field, and broaden their impact.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2009

One thing led to another, and in 2009, Rassarin received a scholarship from the National Agriculture Research Institute of Japan to do her Ph.D at the Chubu University in Nagoya, under the mentorship of Doctor Kiyoshi Honda. Together they kept on exploring how machine vision and the gathering, integration and processing of data could improve crop quality, reduce the use of fertilizers, estimate crop growth, empower farmers to make better decisions, and overall allow for more a sustainable and qualitative agricultural production.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

2006

Could the gathering and analysis of data increase the quality of farm products and the welfare of farmers? That’s what Rassarin Chinnachodteeranun was investigating for her academic research back in 2006. Her initial project, in partnership with Tokyo University, looked at the production of spinach by Thai farmers in the Chiang Dao province, and employed field sensors to monitor a variety of factors. The aim was to empower farmers to grow qualitative organic products, with minimal use of fertilizers, and at the same time allow Japanese consumers to witness the quality of spinach imported from Thailand.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Company Information

Company Name

ListenField Inc.
ListenField Co., Ltd.

Registration ID

Japan 020001121823
Thailand 0105555111877

Registered Address

JP Office: Shima Bldg. 5F, 3‐3‐2 Meieki, Nakamura‐ku, Nagoya, Aichi 450‐0002 JAPAN

TH Office: 3671 Mooban Ladphrao, Soi Yothin Patthana 11 Yaek 7, Pradimanutham Rd., Khlongchan Sub-District, Bangkapi District, Bangkok 10240 THAILAND

Founded

June 5, 2017

Registered Capital

60,000,000 JPY

Founding Members

Dr. Rassarin Chinnachodteeranun
Dr. Kiyoshi HONDA

Awards

Hello Tomorrow, GLOBAL CHALLENGE JAPAN FINALISTS 2018
R&D Award 2019, Japanese Society of Agricultural Information
Sustainable Development, SEED Award by UNDP

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