October 1, 2021

Kick-Off, SUN Collabs with ListenField to Up Level Full-Fledged Agricultural Technology

“SUN” Seals MOU with “ListenField” to Modernize the Agricultural Role model Empowering All Levels of Agriculture in Thailand to Reach Sustainable Reformation

On 1st October 2021 via an online conference and e-signature agreement, Sunsweet Public Company Limited (SUN) enforces corporate missions to lead the innovation in the industry by collaborating with Listenfield Company Limited (ListenField), a Thai-Japanese startup who embarks on and develops precision agriculture solutions in co-researching and developing agricultural technologies in farm optimization and enhancing new breeds of soybean, mungbean and other crops, not only to strive in the climatic changes but to be strongly competitive in the commercial market.
Dr. Ongart Kittikhunchai, Chief Executive Office of Sunsweet Public Company Limited, expresses that this MOU is another great tipping point for Sunsweet Public Company Limited who has actively contributed to Thailand's agricultural industry and exporting for over 20 years. Conventional agricultural practices that solely rely on natural availability and suitability are no longer valid these days. To elevate and develop the agriculture sector, farmers need to thrive with integrated knowledge, technology and innovations to reach the optimum precision. The company has acknowledged a true potential and expertise of ListenField Company Limited to co-research and enhance new crop breeds that benefit throughout the agricultural sector and the economic stability at the country level. 

Dr. Rassarin Chinnnachodteeranun, Chief Executive Officer of ListenField Co.,Ltd., assents on this strategic partnership and is determined to take up this opportunity to constantly bring practical solutions to farming communities. This technology development will uplift farming productivity as well as farmer’s quality of life. The goal is to bridge the farmer's access to the benefits of deep technology, making it affordable, understandable and practical for real use in analyzing farming efficiency, forecasting yields and simplifying aggregate agricultural and climatic big data to achieve tangible results such as high quality, safe and profitable crops for farmers. 

Figure 1. Sweet Corn Fields

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